The idea of the DIY Newsroom was created by strategist Stuart Howie. He recognized the importance of the ability for companies to control their own messaging. Instead of relying on communications fed through other sources, you can do it yourself.
You can take the DIY aspect of the DIY newsroom as far as you wish. There will always be those creating not just their own strategies, but their news ‘offices’ as well. You can, essentially, design a set from which you'll record videos with news and updates.
But you don’t have to go this far. In fact, AI videos can become the core of your DIY Newsroom. This will save you time and money, while allowing you to publish videos far more frequently.
How do AI videos work and what can they do for your DIY Newsroom?
What is an AI video?
The reason that most companies rely on text communications is that you can get far more information out there this way. Recording voice or video takes time and requires manpower. You either have to commit to doing it yourself or hiring expensive voiceover experts.
AI video allows you to go straight from text to video without the pitfalls. You write the text and feed it through the AI portal to get video output. You choose the human ‘reader’ of your text and get an extremely realistic video.
Many people believe that we are still far from this type of technology, but the truth is that it is already available and affordable. You don’t need to hire a deepfake expert to create videos which simply require text to be presented.
Why is AI video perfect for a DIY Newsroom?
The idea of the DIY Newsroom has picked up steam because of how much of a difference personal communication makes. Speaking directly to partners and customers gives you control of the narrative while ensuring that they feel seen. You're no longer some faceless corporation who just wants to take their money.
The problem is that companies remain faceless for a reason. The owners of companies may not enjoy being in front of a camera. If you're working from home, you may not have the best space to film. It also takes a lot of time to create personal videos, requiring filming and editing, and this strategy can only be used once in a while.
AI video changes that. A company does not need to remain faceless just because filming takes time. A whole range of videos can be produced in the time it would take to film and edit a few minutes of someone talking. You can put these videos out every few days, rather than only doing so once in a while.
This really facilitates a DIY Newsroom. It looks professional, and partners and clients will appreciate the experience of these kinds of communications. They will not even know that the video they are watching was generated by AI and not filmed.
AI videos are changing the way companies share information. If you're working on a DIY Newsroom, AI video can ensure the quality of all your communications.